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BMW Dealer Becomes First to Offer Virtual Reality Test Rides

  • Natalie Mattila
  • April 13, 2017
  • 1
Long Beach BMW Motorcycles VR

Photo by Long Beach BMW Motorcycles

Long Beach BMW Motorcycles is now offering virtual reality test rides, becoming the first BMW dealer to offer the experience in its showroom, according to a company press release.

The Long Beach, Calif.-based dealer is taking advantage of this technology to give non-riders and riders the opportunity to test drive without leaving the showroom, according to the release. Users wear an Samsung Gear VR headset, powered by Oculus, for 360-degree visuals and over-ear headphones to provide high-quality sound.

“We are always looking for ways to get more non-riders interested in motorcycles,” David Lindahl, owner and sales manager, said in the release. “There is certainly no substitute for the feeling you get when you’re on a bike, but for people who haven’t yet learned how to ride it’s a fun way for them to see what they’re missing.”

Separately, BMW Motorrad is offering 1.9% APR for up to 60 months on select 2016 BMW motorcycles through BMW Financial Services, according to the OEM’s website. The offer is valid through April 30.

BMW is the second manufacturer, behind Arctic Cat Inc., to offer virtual reality test rides.

Back in May, Arctic Cat Inc. launched the Arctic Cat 360 Experience, which features Samsung Gear VR headsets powered by Oculus. The headsets allow consumers to experience riding an Arctic Cat snowmobile, or a Wildcat side-by-side, in a 360-degree virtual reality world. Arctic Cat’s objective is “to deliver passionate and exciting experiences at all customer touch points, to fuel double-digit retail sales,” Christopher Metz, Arctic Cat’s president and chief executive, said in an earnings call.

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One thought on “BMW Dealer Becomes First to Offer Virtual Reality Test Rides

  1. long beach NY? or California?

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