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BMW Motorrad Rolls Out New Texas Dealership

  • Natalie Mattila
  • March 1, 2016
  • 1

canstockphoto1768919BMW Motorrad USA has expanded its brand in Texas with the opening of BMW Motorcycles of The Woodlands, the company announced last week.

The new dealership, located in a 10,400 square-foot retail facility in Shenandoah, Texas, offers new and preowned BMW motorcycles, parts, service capabilities, and accessories and apparel, according to a company press release.

BMW Motorcycles of The Woodlands officially opened its doors Feb. 8, and will offer BMW, Slingshot, and Indian motorcycles and accessories, “but right now we just have BMW,” Jason Catts, general manager and co-owner, told Powersports Finance yesterday. “Right now, Indian [brand] people are here installing stuff and should be done later this week,” with Slingshot products to follow, he added.

The dealership has currently partnered with six lenders, including its primary financial provider, BMW Financial Services, Catts told Powersports Finance. “We use BMW Financial Services on almost all of our deals, they do really good with lending the BMWs because they want those to sell,” he said. “They are easy to work with, have good approval rates and interest rates, they fund really fast, and pay next day — I couldn’t ask for anything nicer,” he said. The dealership has also partnered with two subprime lenders, Springleaf Financial Services and ThunderRoad Financial LLC, Catts said.

The head owner of the dealership, Clayton Little, also owns BMW Motorcycles of Oklahoma, Catts said. Little assembled a team of sales and service associates at BMW Motorcycles of The Woodlands with a wide range of experience in technology, financing, and the BMW brand, according to the release. The new dealership will soon offer pickup and delivery service, and also provides potential buyers with helmets so they can test ride a BMW motorcycle.

The goal for the dealership this year is to “try to get organized and cleaned up,” Catts said. “We hope to get construction completed within the month,” which includes the Indian buildout and finishing up the flooring, he added. The dealership also hopes to bring on another manufacturer in 2017, and hire eight more members to its sales and servicing teams by the end of the year, according to Catts.

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