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BRP Responds to Off-Road Vehicle Demand

  • Natalie Mattila
  • April 12, 2016
  • 0
BRP's Defender MAX side-by-side vehicles

BRP’s Defender MAX side-by-side vehicles

Bombardier Recreational Products Inc. has inaugurated its new Juarez, Mexico-based manufacturing facility, the company announced on Wednesday, and the new facility is no doubt a response to the growth of the off-road industry.

Sheffield Financial, one of BRP’s third-party financial partners in the U.S., previously forecast that the introduction of new products in the side-by-side and sport-utility markets in 2016 would create a waning in demand for ATVs. Utility vehicles and side-by-sides make up about 40% of the product mix that is sold today, Jack Snow, Sheffield’s founder, president, and chief executive, previously told Powersports Finance.

The Valcourt, Quebec-based manufacturer officially entered into the utility vehicle segment with the launch of its new Can-Am Defender side-by-side in September 2015, which is developed in the Juarez facility, according to a company press release.

“BRP is committed to introducing a new side-by-side model every six months over the next four years,” José Boisjoli, president and chief executive, said in the release. The new facility is central to achieving the growth objectives of BRP’s strategic plan, he added.

The facility marks BRP’s third in Mexico, and ninth facility worldwide. BRP manufactures powersports engines and motorized recreational vehicles, including snowmobiles, watercraft, ATVs, and side-by-sides. The products are distributed by more than 4,200 dealers and distributors in over 100 countries. BRP also added 105 dealers to its North American dealer network in 2015.

BRP's new manufacturing facility in Juarez, Mexico.

BRP’s new manufacturing facility in Juarez, Mexico

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