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Chrome Capital Builds Dealer Relations with Expanded Team

  • Natalie Mattila
  • May 10, 2016
  • 0

canstockphoto0794499The powersports industry is on the “frontlines of change,” and Chrome Capital has expanded its team in response to its increasing originations and overall market growth, according to Jim Koza, Chrome Capital’s national director of sales.

Naples, Fla-based Chrome Capital added Rylan Palmer, Karl Prather, and Jonathan Broven to its inside and field sales teams in Southern California, Missouri and Kansas, and Florida.

The company expanded its sales teams in those key regions “to support more field personnel based on market demographics,” Koza told Powersports Finance. “California and Florida in particular are two of the biggest states with the largest population of riders. Having customer-facing professionals in the field in our largest markets makes sense for our continued strategic growth.”

Palmer, Chrome’s new business development manager for the Southern California region, brings 19 years of auto finance and dealership management experience to her new role, according to a company press release. Prather was added as the new business development manager for Kansas and Missouri, and brings 18 years of experience working in dealer relations for lending companies to his role. Joining the company’s inside sales team is Broven, who brings experience in account management and retail sales to the role.

The company also anticipates the new members will further increase financing volume, Koza said. “Building trust-based, value-added relationships with our dealer partners is a necessary process designed to naturally increase sales,” he said “The team members we have added will support our current dealer partners and build new relationships with other dealers.”

Chrome Capital doubled its year-over-year lease originations in 2015, and is on pace to double again this year. The company offers 24- to 48-month lease products on pre-owned Harley-Davidson, and new Indian and new Victory motorcycles to 750 dealers in 42 states.

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