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Financing Incentives Heat Up the Powersports Market

  • Natalie Mattila
  • April 25, 2016
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As powersports production amps up, many manufacturers are introducing financing incentives to boost vehicle sales, and Yamaha Motor Corp. is no exception.

As part of its Get Out and Ride sales event, Yamaha will offer several promotions through June 30 via two of its financial providers, Synchrony Financial and Capital One Financial Corp.

Synchrony’s promotion includes 3.9% annual percentage rate (APR) for 36 months, and Capital One will offer 0% interest for six months on new 2012-2016 model year Yamaha motorcycles, scooters, ATVs, and side-by-sides. Capital One will also offer 1.9% APR on select models of 2014-2016 Yamaha side-by-sides.

Other manufacturers participating in financing incentives this month include Arctic Cat, Kawasaki Motors Corp., and Suzuki Motor of America Inc.

As the industry recovers and consumer demand rises, manufacturers have increased production capacity. Many lenders are beginning to feel the pressure to help OEMs move more units, Scott Yarbrough, editor of Black Book Official Motorcycle & Powersports Value Guide, previously said.

“Powersports OEMs have more competition today than ever before, and consumers have even more choices as a result,” Keith Mait, Synchrony’s vice president of powersports, told Powersports Finance, which is why “it’s important dealers communicate with their customers about available financing options through all their channels and early in the sales process.”

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