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ThunderRoad Financial Partners With EBR Motorcycles

  • Natalie Mattila
  • November 16, 2016
  • 0

1190sxwhiteleftstandThunderRoad Financial partnered with sportbike manufacturer EBR Motorcycles to offer retail financing to participating EBR dealers, the companies announced yesterday.

“ThunderRoad Financial has, in the last three years, developed a great reputation for providing competitive and flexible financing programs to motorcycle dealers and their enthusiasts,” Erik Buell, founder and chairman of EBR Motorcycles, said in a company press release. “With a team that consists of some of the most experienced and passionate motorcycle underwriters in the industry, they truly understand how to put a deal together and get the rider rolling down the road.”

East Troy, Wis.-based EBR Motorcycles, which relaunched in March 2016 after a yearlong hiatus, has 15 dealers; its goal is to reach 40 dealers by yearend, EBR’s Chief Executive Steve Smith told Powersports Finance in September. Prior to pressing pause, EBR Motorcycles had a retail finance partnership with FreedomRoad Financial.

Additionally, EBR Motorcycles launched a floorplan financing captive, EBR Motorcycles Floorplan Program, on July 22, after not being able to secure a partner quickly enough to provide inventory financing to dealers, Smith said.

“Being partnered up with EBR Motorcycles and their dealers is going to give us a great opportunity to provide the same cutting edge financing to their customers,” Donal Hummer Jr., president and CEO of ThunderRoad, said in the release. “The type of customer that pays attention to the details and appreciates excellence in form and function, who wants to own and ride an EBR motorcycle, is just the customer we are looking for.”

EBR Motorcycles isn’t the first OEM to work with Reno, Nev.-based ThunderRoad Financial. The lender partnered with Royal Enfield in May, to offer retail financing to the OEM’s dealer partners.

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