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Yamaha Expands Pre-Owned Program Nationwide

  • Natalie Mattila
  • December 1, 2016
  • 0

yamaha-side-by-sidesYamaha Motor Finance Corp. has made great strides since its launch last year, including the nationwide expansion of its pre-owned financing program and the addition of 100 dealers to its network — bringing the total to 1,100, said Executive Vice President and Chief Operating Officer Jeff Young.

The Cypress, Calif.-based captive, which operates in the nonprime space, piloted the pre-owned vehicle program in select states at the end of the third quarter in 2015. Yamaha Motor Finance took the program nationwide — available to all authorized Yamaha dealers — in August, and has also since added 100 dealers to its network, Young told Powersports Finance.

“When we launched the pre-owned program — that was of course tied in with our nonprime efforts,” Young said, “and we’ve had tremendous success in offering that program.”

Dealers have “really embraced” that Yamaha-sponsored pre-owned financing as a complement to other new financing programs that the captive offers, he added, such as the Yamaha credit card program which launched on Nov. 1.

Additionally, the pre-owned program is another option for Yamaha to be able to offer dealers, especially in the nonprime space, and expanding it nationwide helps the captive build more relationships with customers and dealers, Young said.

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