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Yamaha Rivals Potential Competitors With Subvented Rates

  • Natalie Mattila
  • December 8, 2016
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canstockphoto13018900Yamaha Motor Finance Corp. aims to counter its potential revolving credit competitors by supplying a credit card program that will offer subvented promotional rates through only one source — Yamaha Motor Corp., said Executive Vice President and Chief Operating Officer Jeff Young.

The ability to offer subvented rates, “is the whole sort of purpose and benefit of a factory having a captive finance arm,” Young told Powersports Finance. “[The OEM] gets the benefit and value of being able to focus all of its promotional, APR retail financing efforts through one source,” he added.

Yamaha launched its credit card program on Nov. 1 with a specific focus on what incentives are appropriate for this time of year, he said. “Powersports is very seasonal, and going into the holiday season, we have a 0% [financing] program on the category in our space that is referred to as ‘play bikes,’” Young added. Also known as street motorcycles, the ‘play bikes’ are oftentimes the entry-level off-road motorcycles for youth and adults, Young said. “So they sell very well for the holidays, and we wanted to launch a program that is consistent with the sales objectives for both our dealers and Yamaha Motor Corp.”

The 0% financing promotion is available on approved purchases of new, select model-year 2014-2017 Yamaha motorcycles as well as scooters, according to the OEM’s website. Additionally, Yamaha launched a 0% financing promotion for select 2012-2017 model-year ATVs. The offers are valid for purchases made on the Yamaha Credit Card issued by WebBank, through Dec. 28.

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