5 Powersports Companies to Watch in 2019

The year is coming to a close, and it’s time to start looking at the powersports companies that people will be talking about in 2019. PSF’s editors picked these five among the many OEMs, dealers, and lenders that are sure to make a mark in the new year.


Harley-Davidson’s U.S. sales dropped this year, with numbers declining 13% year over year in the third quarter. Harley, however, has a strategy called “More Roads to Harley” that includes rolling out new models — including Harley’s first ever electric bike, the LiveWire, to be released in 2019 — partnering with e-commerce providers and strengthening is dealers, that the manufacturer hopes will add 2 million Harley riders by 2027.

Vanderhall Motor Works

Founded in 2010, The Provo, Utah-based company manufactures a trio of three-wheeled autocycles: the Venice, the Edison, and the upcoming 2019 Carmel. The OEM has been steadily growing its dealerbase, totaling 43 stores, and hired industry veteran Jeff Whaley in October for the newly created position of vice president of sales and operations to lead its dealer growth in 2019.


Rollick is a lead-generation system that connects the employees of affinity partners — including Progressive or Walmart — with powersports dealerships. Since opening its doors in December 2017, Rollick has added 2,000 employers and their more than 25 million employees to its network. Rollick plans to double its affinity network’s reach to more than 100 million employees by the end of 2019.

Royal Enfield

Motorcycle manufacturer Royal Enfield re-entered the U.S. market in 2015 and has steadily grown its dealer network to 90. The OEM is planning to add 35 more dealers in the coming year. Additionally, the OEM is releasing two new 650 Twin motorcycles, the Interceptor 650 and the Continental GT 650, in 2019. Priced at $5,799 and $5,999, respectively, Vice President of Sales Mike Roark told PSF the company is hoping the bikes bring new customers into its dealerships.

Yamaha Motor Finance Corp. USA

Yamaha Motor Finance Corp. USA launched its own wholesale captive in December and will be handling the floorplan financing for Yamaha dealerships. Additionally, the company is developing digital preapproval for the first quarter of 2019 to help spur millennials to purchase powersports vehicles.

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