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59% of new riders are unaware of finance options, Cycle Trader says

More than half of new riders between the ages of 18 to 44 lack a trusted financial resource when they start to think about buying a motorcycle, Paige Bouma, vice president of Cycle Trader, told Powersports Finance. Specifically, 59% of new, younger riders are unaware of powersports lenders. Of that same audience, one-third is considering […]

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