ARGO Offers 0% Financing Through Dealer Direct

ARGO ODG_Oct6th_LXShoot-845ARGO launched a 0% financing incentive, just three months after the extreme terrain vehicle manufacturer teamed up with Dealer Direct to offer its first-ever retail finance program.

The spring promotion, dubbed Ride Into Adventure, offers 0% financing for 60 months, plus a three-year limited warranty and $2,000 in free accessories for the 2017 Avenger 8×8 LX model, according to a company press release. ARGO is also offering 1.99% financing for 60 months — plus the warranty and $2,000 in accessories — for all remaining 2017 models. Both offers end April 30.

“The finance side of the business is extremely important in the recreational product purchase,” Kevin Asselin, ARGO’s vice president of sales and marketing, previously told Powersports Finance. “Selling the payment and not the price is sometimes what the end consumer is actually looking for. So we feel that we will have pretty aggressive finance options available to make the ease of purchase a lot simpler for the ARGO consumer.”

Separately, ARGO debuted a new model — the 2017 Frontier 6×6 special edition — in response to dealer feedback wanting “an excellent price-point” to compete with entry-level side-by-sides, according to the release. As part of the test market program, only limited quantities of the new model are available. The MSRP for the vehicle is $8,999.

With only limited quantities available as part of the test market program, the new 2017 Frontier 6×6 SE has a special promotional price of $8,999 MSRP.

Dealer Direct — the powersports division of Batesville, Ark.-based First Community Bank — makes loans for more than 1,800 dealers in the lower 48 states. “We ran over $73 million in volume through our program last year,” he said. “We are small, but we hope to continue to grow that.”

ARGO, which has 300 employees, provides extreme terrain vehicles (XTVs) to a network of 300 dealers across Canada and the U.S. XTVs are six- or eight-wheel ATVs, with an average price point of about $15,000.

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