Linhai Powersports USA Corp. signed with Northpoint Commercial Finance to provide exclusive floorplan financing for Linhai’s North American dealer network, the companies announced on Monday.
Alpharetta, Ga.-based Northpoint invested in additional field staff to help manage Linhai’s dealer base and attract new dealers, which was a big contributing factor to sealing the deal, Linhai’s President Todd Pagel said in a company press release.
“Having a single wholesale financing lender with a successful history in the powersports industry, to assist our newly appointed dealers, is crucial to our plans,” added Jeff Brunson, Linhai’s vice president of sales and marketing. “Their industry experience, product knowledge, and dealer communications savvy were key factors in why we selected them.”
In addition to the new partnership, Linhai eliminated a step in the distribution chain, and will be marketing its products under a new brand — TITAL, which stands for “Take It To Another Level,” according to the release.
The move will enable the company to more effectively control supply chain quality, as well as be more reactive to the needs of both dealerships and the end consumer, according to the release. Northpoint Commercial Finance will be a partner in that growth.
“We are a pioneering business model that enables customers to continually control their dealerships, changing the way the industry looks at the business along the way,” Pagel said.
Norcross, Ga.-based Linhai Powersports USA Corp. is the U.S. branch of Jiangsu Linhai Power Machinery Group Corp. The manufacturer has developed and produced small engines and power machinery for more than 60 years. Some of its main products include ATVs and UTVs.