BMW Motorcycle Dealership Forges Partnership to Train Riders

Long Beach BMW Motorcycles has partnered up with Westside Motorcycle Academy, a Southern California motorcycle training site, to help train a new generation of riders, the companies announced in a press release.

Westside Motorcycle Academy offers classes to train new, current, and re-entry bike riders in the greater Los Angeles and Orange County areas — teaching 30,000 students since its launch in 2005.

Through the partnership with Long Beach BMW Motorcycles, participants in the entry-level California Motorcyclist Safety Program-certified training course can take classroom sessions held in the dealership’s showroom. Afterward, participants can continue to develop their riding skills by taking the Academy’s skills practice and refresher courses.

Students will also have the opportunity to ride the new BMW G 310 R, which has been added to the Westside Training Academy’s fleet. The vehicle is lightweight and boasts a 313 cc engine, in addition to ABS technology. The bike has a retail value of $4,750.

“It is so important for motorcyclists to receive the proper training, and the courses that Westside Motorcycle Academy offers are among the best,” Charles Berthon, co-owner and general manager,  of Long Beach BMW Motorcycles, said in a press release. “This partnership is a great way to help new riders kick off their motorcycle riding, which is just a part of our larger effort to promote rider training and safety awareness to riders of all levels.”

The new partnership comes at a time when finding ways to attract new riders is a growing importance for the motorcycle industry. Companies like Harley-Davidson Inc. have made it an initiative to reach younger riders, who may not be taking to motorcycles like previous generations due to their high volumes of student debt.

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