BMW Motorrad Reports Record Sales, Unveils New Incentive

BMW R 1200 GS Adventure (Photo via BMW Group)

Despite a “slight downturn” in BMW Motorrad USA’s sales in 2017, the OEM outpaced the rest of the motorcycle industry.

New product models, plus finance incentives, have poised the manufacturer for continued growth this year.

BMW Motorrad reported sales of 13,546 motorcycles for 2017, a 1.3% year-over-year decline from 2016, according to a company sales report. However, BMW outpaced its primary competitors, which were reportedly down 6.3% as compared to last year.

“We are proud to report these impressive results despite current market conditions,” commented Michael Peyton, vice president at BMW Motorrad North America, said in a company press release. “BMW Motorrad USA achieved all-time record sales in November, while December 2017 was our best December since 2004 and our fourth consecutive month of sales growth.”

BMW reported a 15% year-over-year growth in motorcycle sales for its quarter ended Dec. 31, 2017, and a 27% rise in sales from November through December 2017 as compared to the previous year.

The growth was driven by the BMW R 1200 GS Adventure, which accounted for 15% of December sales volume, according to Peyton.

“New and loyal customers; the broadest model range in our history; and a strong and growing dealer network will continue to propel BMW motorcycle sales in the coming year,” Peyton said in the release.

Additionally, BMW recently unveiled a new incentive for all 2017 BMW motorcycles at participating dealers. The OEM is offering 1.9% APR for up to 60 months on all 2017 models with no payments for three months. The promotion is available through BMW Financial Services until Feb. 28, 2018, according to BMW’s website.

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