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BRP aggressively promotes side-by-sides in September

BRP is among the most promotional OEMs in September, with its most aggressive offerings pushing Can-Am side-by-sides, according to a report that BMO Capital Markets provided to Powersports Finance.

Specifically, BRP is offering higher rebates on prior-year model Defenders, Commanders and Mavericks year over year. For example, Defenders have a $1,200 rebate or a two-year warranty with a $600 rebate. Comparatively, Defenders promotions were a $1,000 rebate or two-year warranty with a $500 rebate year over year.

Additionally, BRP is offering higher promotions for personal watercrafts. Current year model Sea-Doos have promotions for a three-year warranty or a $450 rebate compared with no offers year over year. For prior year models, BRP is offering 0% financing with the option of a two-year warranty or $750 rebate. BRP previously offered Sea-Doos with a three-year warranty and a $700 rebate or a $1,200 rebate during the same period last year.

Overall promotions across all OEMs were “a bit less aggressive” year over year, but they were comparable on a month-over-month basis, analyst Gerrick Johnson wrote in the report.

For More Read: Polaris, BRP offer ‘aggressive’ August promotions

Polaris’ Factory Authorized Clearance continued in September with offers that were “more aggressive” on prior model year RZR and General models, but they were comparable for ATVs and lower for Rangers, Johnson noted.

Polaris is offering all prior model year side-by-sides with 3.99% financing, which is less promotional when compared to 2.99% financing year over year. However, RZR and General have higher rebates year over year. Prior model year RZRs have rebates up to $2,500 compared with $1,000 the year prior. Prior year Generals have rebates up to $1,200 compared with $800 year over year.

Metric OEMs such as Yamaha, Honda and Suzuki are the least promotional OEMs of September, with “mostly less generous” offers year over year, Johnson added.

Kawasaki was more aggressive promoting its prior model year off-road vehicle lineup, likely to clear inventory ahead of the release of a new sport side-by-side platform, according to the report. Prior year Mule side-by-sides have a $1,000 rebate compared with $750 year over year, while prior-year Teryx models have a $2,000 rebate compared with $1,750 the year prior.

Join us for Powersports Finance Summit 2019, October 23-24 at the Hilton San Diego Bayfront. At the Summit, lenders and dealers will have the opportunity to learn new information that will help their business grow, discuss the latest industry data and trends, and network to form new relationships with fellow attendees and vendors. Register now at www.powersportsfinance.net.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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