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BRP Forms Marine Group With New Acquisition

  • Matthew Wood
  • June 28, 2018
  • OEMs

BRP Inc., a manufacturer of off-road vehicles, snowmobiles, and jet skis, will be forming the BRP Marine Group in the wake of the acquisition of Alumacraft Boat, the company announced in a press release.

Based in St. Peter, MN, Alumacraft is a manufacturer of aluminum fishing boats and is known as one of the first to create fishing vehicles out of the metal. Alumacraft employs more than 250 people in two U.S. locations and has a network of 275 dealers around the globe.

With the acquisition of Alumacraft, BRP is seeking to increase its footprint in the marine market and become a leader of the space. To solidify this, the company has created the BRP Marine Group which will combine Alumacraft Boat and BRP’s motor manufacturing subsidiary Evinrude Outboard Motors.

Tracy Crocker, senior vice president and general manager of Evinrude Outboard Motors, will serve as president of the Marine Group effective immediately. Crocker has been with the company since 2017.

“This acquisition is a natural first step for our newly formed Marine Group,” said José Boisjoli, BRP president and chief executive. “In the short term, we plan to focus on network optimization to leverage the strengths of both product lines and gradually reinforce our presence in the industry. Along with our recognized approach to innovation and design expertise, we hope to eventually transform this industry and do for the marine business what we have done for the powersports business.”

BRP, which already produces the Sea-Doo brand watercrafts, isn’t the only OEM to emphasize the marine market recently. Polaris Industries entered the market with the acquisition of Boat Holdings, an Indiana-based luxury boat manufacturer, at the end of May.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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