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BRP off-road vehicles spur 14% US sales growth in 2Q

BRP retail sales in the U.S. climbed 14% in the second quarter, driven by growth in the off-road vehicle segment, the company reported on its earnings call.

Specifically, year-round products such as Can-Am side-by-sides and ATVs were the main drivers of the sales growth. Side-by-side sales increased in the high-20% range year over year. ATV sales increased in the low teens  year over year.

BRP credits the rise in sales to its four-year strategy of releasing two side-by-side models every year, according to the earnings report. The OEM also pointed to the introduction of the Can-Am Ryker earlier this year, which led to the three-wheeled vehicle segment growing in the low-90% range year over year.

For More: Polaris, BRP offer ‘aggressive’ August promotions

Revenues from year-round products increased by 32.6% to $734.6 million for the three-month period ended July 31, 2019.

Revenue for seasonal products, which consists of personal watercraft (PWC) and snowmobiles, was up 11.4% to $428.5 million year over year. Sea-Doo PWC retail was up in the low single-digit percent range compared with the same period the prior year. Retail sales for snowmobiles – which are currently off-season — rose in the low single-digit percent range year over year.

As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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