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BRP Taps Roadrunner for Instant Prime, Subprime Decisions and Same-Day Funding

Roadrunner Financial has expanded its partnership with BRP to offer instant loan decisions and six-minute contract generation through Roadrunner Prime, the companies announced.

Roadrunner Prime is a program that enables OEM dealers to finance prime — and subprime — customers through one digital process with access to features like instant decisions, electronic contracts, same-day funding, and team support seven days a week. Through the program, eligible consumers receive instant credit decisions, contract generation in less than six minutes, and funding within 24 hours.

The Roadrunner Program will run in addition to retail financing provided by Sheffield Financial for BRP’s Can-Am on-and off-road models.

“It was something that we’ve been working on a while with BRP,” Logan Shedd, vice president of powersports at Roadrunner Financial, told PSF. “What we heard from dealers and from BRP is that they want a quicker, easier process for prime customers and a solution for near-prime and subprime customers. We can [offer] one solution to get financing for the customer. [Consumers] don’t have to jump around to different lenders.”

For More: Roadrunner Financial Plans to Launch Lease Program by Yearend

The program is already utilized by OEMs such as Kymco and Textron.

Roadrunner launched the program nationwide with BRP dealers after receiving positive feedback following a first-quarter pilot with 200 dealers.

Separately, Roadrunner and BRP plan to roll out a nationwide leasing program in “late summer,” Shedd previously told PSF. The lease program is currently live in about 20 states.

New York City-based Roadrunner operates in 48 states and finances all types of powersports vehicles. It partners with OEMs such as Triumph, Hisun, and Suzuki to provide retail financing for the manufacturers’ dealer networks.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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