Can-Am Ryker spurs record sales at dealer group

iMotosports credits the newly launched Can-Am Ryker with generating record year-over-year sales growth since March, Finance Director Robert Matt told Powersports Finance. 

Retail sales in June grew 7% year over year, topping a previous record in June 2018. Even so, last month’s sales were the dealership’s fourth-highest this year. 

The dealer group, which has stores in Illinois and Florida, credited part of the growth to the three-wheeled Can-Am Ryker, which debuted this year. On average, iMotorsports sells about 20 Rykers per month.  

“We’re selling so many Rykers that we can’t keep them in stock,” Matt explained. “It’s an entry-level unit with automatic transmission, so it attracts riders that normally wouldn’t be a customer of ours.” 

“A lot” of the Rykers are financed, and the dealer works with lenders such as Roadrunner Financial and Citi Retail Services, Matt added. In fact, iMotorsports’ Can-Am volume with finance partner Roadrunner has resulted in more used-vehicle deals with the lender outside of the Can-Am brand. 

In addition to the Ryker, iMotorsports credits an improved economy and more finance options such as MotoLease subsidiary MotoLoan — for the retail growth. Additionally, lenders like American Cycle Finance have improved or simplified their programs, making them easier to do deals with, Matt noted. 

“We’re conscious of making sure that the units that we’re buying fit everybody’s programs,” Matt said. “Salespeople are [also] better trained on how to work a customer for down payment and how to close them at the higher interest rates. I think everybody across the board is doing better.” 

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