Speed Leasing Staffs Up Sales and Marketing Teams

• Matthew Wood
• March 4, 2019
• Dealer Pulse, Sales & Marketing

Speed Leasing has made additions to its sales and marketing teams with the hiring of Scott Hall, Jennifer Thompson, and Faiza Velez, the company annou...

LightStream Targets Dealer Growth in Affiliate Program for 2019

• Matthew Wood
• January 15, 2019
• All Posts, Dealer Pulse, Sales & Marketing

LightStream, the online lending division of SunTrust Banks, is aiming to add “dozens” of dealerships to its affiliate program by yearend, ...

Off-Road Mobility Vehicle OEM Eyes Financing Boost in 2019

• Matthew Wood
• November 14, 2018
• All Posts, OEMs, Products, Sales & Marketing

TerrainHopper USA expects financing volume of its off-road mobility vehicle built exclusively for consumers with mobility impairment to pick up in the...

Social Media Brings Increased Communication With Customers, Dealer Says

• Matthew Wood
• November 13, 2018
• All Posts, Dealer Pulse, Sales & Marketing

Arlington Motorsports has made it an initiative to be more active on social media, and the result thus far has brought increased attention and communi...

Roadrunner Financial Plans to Launch Lease Program by Yearend

• Matthew Wood
• November 8, 2018
• All Posts, Powersports Finance 2018, Products, Sales & Marketing, Subprime

FORT WORTH, Texas — Roadrunner Financial plans to debut a leasing program by yearend, President Jason Guss announced during a fireside chat at P...

Yamaha Aims to Launch Digital Preapproval in 2019

• Matthew Wood
• November 7, 2018
• OEMs, Performance & Pricing, Powersports Finance 2018, Risk, Sales & Marketing, Technology

FORT WORTH, Texas — Yamaha Motor Finance Corp. USA plans to launch digital preapproval for consumers in the first quarter of 2019, National Sale...

OEMs Face Challenge Building Brand Loyalty at Multi-Franchised Dealerships

• Matthew Wood
• October 12, 2018
• All Posts, Sales & Marketing

Las Vegas — Creating brand loyalty is a low priority at multi-franchised dealerships, according to a MaritzCX study of consumer behavior at powe...

Rollick Connects Consumers to Dealers Through New Acquisition

• Matthew Wood
• October 8, 2018
• All Posts, OEMs, Sales & Marketing

Rollick Outdoor Inc., the powersports buying program that offers exclusive discounts and integrates with online buying portals for dealerships, has ac...

Freedom Road Emphasizes Marketing Push to Dealerships

• Matthew Wood
• October 5, 2018
• All Posts, OEMs, Sales & Marketing

As important as lending offers and incentives are for dealerships, they do little good if dealers are unaware of them. FreedomRoad Financial has been ...

Texas Dealership Stresses Urgency For Aftermarket Product Sales

• Matthew Wood
• August 31, 2018
• Sales & Marketing

Selling aftermarket products such as insurance or extended warranty provides dealerships with extra profit on a deal and lenders with a larger amount ...