Chrome Capital Hires New Director of Sales


Jim Koza was appointed national director of sales for Chrome Capital at the beginning of October, Peter Wasmer, founder, executive, and chief executive, told Powersports Finance.

In his new role, Koza is responsible for managing and building the company’s sales force. He joins Chrome Capital after 20 years managing national sales teams in various industries, including logistics, consumer electronics, special events, and manufacturing, Koza told Powersports Finance.

Naples, Fla.-based Chrome Capital offers leases across the credit spectrum on preowned Harley-Davidson motorcycles and new Indian and Victory motorcycles. The company services 750 dealers, and projects to add 200 more to its roster in 2016.

Powersports Finance spoke with Koza about his priorities and plans in his new role. The following are edited excerpts.

PF: What are your thoughts on the powersports industry?

JK: I think it’s an exciting industry with an amazing cast of characters. I have never met more people who were truly passionate about what they do and are excited every day to do it. Currently riders, especially Harley-Davidson riders, love to ride a different bike every couple of years. Chrome Capital’s program fits their needs like a leather glove!

PF: What is your primary focus as the new national director of sales?

JK: My primary focus is to continue to build a scalable consultative national sales team that can change the culture of the motorcycle industry from a “buying mentality to leasing.”

PF: What are your top three priorities looking into 2016?

JK: Continue to build and scale our sales organization nationally; educating and training our dealers on how to engage their customers in leasing conversations; and continue to be a value-added resource for our dealer partners and help them move more bikes.

PF: What is the biggest challenge right now?

JK: The biggest challenge is keeping up with the demand of new dealer partners who want to join our team. We have a thorough onboarding process for our dealer partners so when they come on board, they are trained on our systems, to build and process leases as well as introduce them to the departments that support them (underwriting, funding, marketing, sales, etc.) When dealers are ready to roll, we want to get them to experience the “Chrome success” as quickly as possible.

One thought on “Chrome Capital Hires New Director of Sales

  1. Hello. I have been watching you all grow for a while as a Harley rider, what a great concept. I would like to talk to you Jim and your COO or Collections Director. We ran into some of your team at the Auto Finance Summit in Las Vegas last conference in October.

    I wanted to follow up with some updates of our growth and success from last year and how SBT is becoming a leading provider for SMS in all lending verticals. We delivered more than sixty million messages in 2015 servicing a little over 400 lenders.

    Send me a few dates and times that you have open later this week or next, let’s see if we can sync up our calendars for a follow up call.

    Best Regards,
    Keith Julius
    Director of Sales
    Solutions by Text

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