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Clear weather propels marine sales at dealer group

After a slow start to the year, personal watercraft sales at Freedom Powersports are on track to increase 20% this month, Regional Operations Manager Chase Vance told Powersports Finance.  

“The season is finally taking off down here,” Vance said. “30 days ago, we were discussing massive clearance and liquidation and now, the rain has stopped, the lakes are open, and watercraft are flying off the shelf.” 

Freedom Powersports, which has stores in Texas, Alabama and Georgia, was experiencing heavy rain through June, which prevented personal watercraft sales from following the usual seasonal growth trends. 

For More Read: Dealers Anticipate Sales Growth With New BRP Defender Lineup

Freedom’s sales of Yamaha WaveRunners and BRP’s Sea-Doos were flat to down 5% year over year, resulting in the dealership group to be “about 10% off-budget,” Vance noted. The anticipated growth this month “is going to bring us back in line to budget for the entire year,” he added. 

About 50% of Freedom’s PWCs are financed, primarily by Synchrony Financial and Citi Retail Services. 

As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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