Clear weather propels marine sales at dealer group

After a slow start to the year, personal watercraft sales at Freedom Powersports are on track to increase 20% this month, Regional Operations Manager Chase Vance told Powersports Finance.  

“The season is finally taking off down here,” Vance said. “30 days ago, we were discussing massive clearance and liquidation and now, the rain has stopped, the lakes are open, and watercraft are flying off the shelf.” 

Freedom Powersports, which has stores in Texas, Alabama and Georgia, was experiencing heavy rain through June, which prevented personal watercraft sales from following the usual seasonal growth trends. 

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Freedom’s sales of Yamaha WaveRunners and BRP’s Sea-Doos were flat to down 5% year over year, resulting in the dealership group to be “about 10% off-budget,” Vance noted. The anticipated growth this month “is going to bring us back in line to budget for the entire year,” he added. 

About 50% of Freedom’s PWCs are financed, primarily by Synchrony Financial and Citi Retail Services. 

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