Dealer Direct Partners With Hisun as Retail Finance Provider

Dealer Direct, the powersports lending division of First Community Bank, has formed a partnership with Hisun Motors Corp. and will provide retail financing for the OEM, the companies announced in a press release.

“Garth Branstetter, our new national sales representative, had a really good opportunity to sit down with [Hisun] recently and tell them about our financing programs,” Steve Wilcoxon, senior vice president and manager of Dealer Direct told Powersports Finance. “We’re very excited about these opportunities. We’re looking forward to doing a lot of loans for Hisun and enhancing their sales, and in return growing our portfolio.”

Dealer Direct will provide retail financing for all new and used all-terrain and utility vehicles sold in the U.S. Through the partnership, consumers will receive fast and convenient financing access, competitive rates, and provide dealers with qualifying incentives, according to the press release.

“This commitment between Dealer Direct and Hisun allows us the opportunity to align our dealers with the proper tools and give the consumer an opportunity to experience our products at their fullest potential,” Larry Vandiver, national sales manager of Hisun, said in a press release. “We pride ourselves on continuing to enhance the tools and opportunities we can provide our dealer to help boost sales and strengthen the consumer experience.”

Batesville, Ar.-based Dealer Direct works with 15 other manufacturers that include Royal Enfield and American LandMaster. The lender is looking for more partnerships while “cultivating and building” its current ones, Wilcoxon said.

Hisun Motors USA is based in McKinney, TX and specializes in utility and all-terrain vehicle manufacturer with more than 200 dealers in its network. Wells Fargo CDF provides floorplan financing for the OEM.

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