Dealer Direct Rebrands to Reflect National Presence

Dealer Direct Financial — the powersports division of Batesville, Ark.-based First Community Bank — is in the process of a company rebrand geared at attracting a wider customer base, Powersports Finance has learned.

While Dealer Direct works to double its 2016 volume, it’s also preparing to launch a new website and logo, National Sales Manager Jon Vestal said. “Our identity and email domains were, and while that’s a strong brand in Arkansas and in the South, we needed a more national brand because our program is a national program,” he said.

The new domain,, is still under construction until September, he said. In addition to the new logo and website, marketing materials such as in-store brochures will be introduced in order to “have our brand reflect the program we offer and [its] national presence across all markets,” such as powersports, lawn and garden, and some trailers, he said.

For more insights like this, attend the third annual PowerSports Finance 2017 conference, which is slated for Oct. 24-25 at the Wynn Las Vegas. The full agenda can be viewed here. To learn more — or to register — for this year’s event, visit the PowerSports Finance 2017 homepage here.

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