Dealer Direct Financial — the powersports division of Batesville, Ark.-based First Community Bank — is in the process of a company rebrand geared at attracting a wider customer base, Powersports Finance has learned.
While Dealer Direct works to double its 2016 volume, it’s also preparing to launch a new website and logo, National Sales Manager Jon Vestal said. “Our identity and email domains were FirstCommunity.net, and while that’s a strong brand in Arkansas and in the South, we needed a more national brand because our program is a national program,” he said.
The new domain, DealerDirectFinancial.com, is still under construction until September, he said. In addition to the new logo and website, marketing materials such as in-store brochures will be introduced in order to “have our brand reflect the program we offer and [its] national presence across all markets,” such as powersports, lawn and garden, and some trailers, he said.
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