Dealers Anticipate Sales Growth With New BRP Defender Lineup

BRP is rolling out its 2020 Can-Am Defender side-by-sides, and powersports dealers anticipate the new model year will result in sales growth at their stores, dealers told Powersports Finance.

The entire Defender lineup was redesigned, boasting more horsepower and improved durability and protection. Additionally, a new 6×6 model was introduced, featuring “unparalleled” traction and hauling versatility, according to a press release.

“The Defender is focused on utility and getting the work done,” BRP spokesman Jerrod Kelley told PSF.

Fort Worth, Texas-based Cowtown Sports, for one, expects a 20% increase in Defender sales with the addition of the new model year, General Manager Chris Niles told PSF. The dealership currently sells five Defenders per month but expects that the added improvements and features to the 2020 model years will spur more sales.

For More Read: Three-Wheelers Spur BRP’s U.S. Retail Sales Growth in 1Q

Freedom Powersports of Lewisville ordered 2020 Defenders earlier this week, according to Sales Associate Robert Price, and the units should arrive in August. The Defenders are customizable, which could bring in a “big profit,” as some customers will spend $10,000 on labor and accessories when the vehicle costs about $15,000, he said.

Besides Can-Am, the dealership also carries models from Honda, Kawasaki, Polaris, Textron Off-Road, and Yamaha.

Although the McKinney, Texas-based Freedom Powersports store was unable to quantify the number of Defenders sold per month, the dealership thinks the 2020 model will “definitely stick out,” Finance Director Jay Taylor said.  

Valcourt, Quebec-based BRP has retail lending partnerships with Sheffield Financial, Citi Retail Services, and Roadrunner Financial. Cowtown Sports and Freedom Powersports work with Sheffield and Roadrunner for retail loans.

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