As the powersports industry looks for ways to attract more consumers to purchase vehicles, dealerships can boost sales by personalizing the shopping experience both online and in-store, Jason Nierman, co-founder and head of business development at Rollick Outdoor Inc., told Powersports Finance.
“In any space, you’re seeing a trend of trying to personalize the buying experience for consumers,” Nierman said. “If you can personalize the experience online and in the store, then you can create a better relationship with the customer and have a much higher opportunity of getting their business.”
Rollick produces retail marketing technology for powersports, RV and soon marine dealers, wherein it enables a widget on dealership websites for special offers. Rollick reaches more than 2,500 organizations to provide their employees and customers special powersports savings at 150 dealerships. For example, a Progressive policyholder will be able to work with the dealership on getting a customized price on a specific vehicle after they are validated as a Progressive customer.
“Dealers are interested in working with us because we allow them to improve the conversion of their website customers by providing this experience where the customer gets this branded email that says, ‘Here is your price on this vehicle, here’s what you’re going to save on accessories,’” Nierman said. “This increases the dealer chances of selling the vehicle and ending up with a happy customer.”
Once a shopper is validated as a customer or member of one of Rollick’s affinity partners, that company is notified. For instance, Progressive will learn that one of its policyholders is shopping for a motorcycle and will then be able to offer them a personalized insurance quote. Rollick’s affinity partners currently include Progressive, State Farm, the U.S. Military and employee benefit platforms like PerkSpot and BenefitHub that reach employers such as Walgreens, Walmart, and Starbucks.