Dealership F&I Manager Joins Conference Dealer Panel

canstockphoto13880555Joe Becerra, F&I manager at powersports dealership F&T Valley Motorsports, has joined the “Voice of the Dealer — Dealers on F&I Dos and Don’ts” panel at the upcoming PowerSports Finance 2016 conference.

During the Oct. 5 session, Becerra and his fellow panelists will discuss how powersports dealers differ from car dealers, and tips for how dealers and lenders can build a solid network in a fragmented market.

“The powersports industry is running into auto, and compliance is a big issue,” Becerra told Powersports Finance. Some powersports dealerships “don’t even know they are required to have certain licenses,” he added.

Additionally, many powersports dealerships, especially the smaller ones, don’t have F&I departments, Becerra said. Rather, the dealership’s sales personnel are submitting the deals themselves, and if the consumer gets declined, they get declined, he added, because many F&I employees are not as well educated on the industry or don’t know how to work the deals properly.

Becerra will be joined on the panel by Chris Rice, general manager of RideNow Powersports; Chris Clovis, vice president of operations at EagleRider; and Brad Van Horn, owner of Buy Your Motorcycle.

PowerSports Finance 2016 will be Oct. 5 at the Bellagio Las Vegas. For more information, visit, or click here to register.

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