Ducati Continues Global Sales Grow Amid New Finance Programs

Ducati sold 55,871 motorcycles globally, 400 more than the previous year, according to figures released by Audi Group during its annual press conference last week in Ingolstadt, Germany.

The motorcycle manufacturer has been experiencing a period of growth over the last eight years, having sold 55,452 units in 2016.

In the U.S., which remains Ducati’s largest market, deliveries were up by 1.3%, with bike sales totaling 8,898, according to the financials.

While Ducati did not mention its finance programs during the conference, the company has launched programs in the U.S. and globally. Last March, Ducati Financial Services introduced Ducati Premier Financing in North America, which likely helped spur, in part, nationwide and global sales in 2017The program lowers monthly payments by an average of $80, and allows consumers to essentially lease a Ducati motorcycle. It’s unclear how many vehicles were sold though the Ducati Premier program because the company does not disclose those figures.

Separately, Volkswagen Finance and Ducati India announced their own finance program earlier this month, called Ducati Financial Services. The program will offer Ducati customers a personalized financing solution through the manufacturer’s dealer network across India, including competitive interest rates, flexible loan tenures, and tailored finance products. To celebrate the launch, Ducati India announced a 0% APR incentive for select models.

Ducati attributes its “continuous renewal of the product range” and focus on creating high-quality motorcycles to the OEM’s sales growth despite “problems affecting the world market,” Claudio Domenicali, Ducati Motor Holding’s chief executive, said in the report.

“The quality of the results underlines Ducati’s strong profitability and financial resilience,” André Stoffels, chief financial officer of Ducati Motor Holding, said during the press conference. “Even with significantly higher investment in product innovation, the global expansion of the Ducati sales network, digitization of both our products and our core processes, and — last but not least — our huge commitment to racing, we’ve still achieved an operating margin of 7%.”

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