Ducati North America now allows consumers to essentially lease a Ducati motorcycle — in some cases with a lower monthly payment and down payment than a traditional loan — through the OEM’s new financing program, Ducati Premier Financing.
The program, which launched March 1, applies to all 2017 Ducati models, including, for example, the recently released Multistrada 950 (for $169 per month) and the new Monster 1200 S (for $199 per month).
“This is just one more tool Ducati is using to position our motorcycles [to be] more accessible to a broader array of riders,” Jason Chinnock, Ducati North America’s Chief Executive, said in the release. “With an expanded lineup and our new financing flexibility, all sorts of riders — beginners and veterans alike — can now make Ducati ownership a reality.”
At the end of the term, owners have the option to sell the motorcycle privately, trade for a newer model, or pay it off. There are no wear-and-tear or mileage restrictions, and consumers can opt for a shorter trading cycle if they would like to trade-in for a newer model. Accessories can also be added.
The new program offers consumers the ability to enjoy a new bike for the cost of one coffee a day, according to the release. For example, through Ducati Premier Financing, the cost of a Scrambler Icon — on a 30-day month at $99 per month — averages out to be $3.30 per day. The average cost of a cappuccino in the U.S. is $3.51, U.S. News & World reported in September 2015.
This isn’t the first time a motorcycle-maker utilized a price-per-day model to market new vehicles. Last year, Harley-Davidson Motor Co. launched a $7-a-day financing promotion through Harley-Davidson Financial Services to celebrate the launch of its new Dark Custom Harley-Davidson Roadster model.
Ducati Premier Financing is for “highly qualified consumers” through Ducati Financial Services, according to the release. Ducati did not comment by press time regarding the credit band or term restrictions on the new program.
Ducati Premier payments are estimated with 11% down and $750 freight and setup due at signing, excluding taxes, title, and licensing, according to the release. The program is not offered in North Carolina, New Hampshire, or Pennsylvania due to state restrictions.