EagleRider Predicts 50% of Dealer Sales to Come Through New Mobile App

Motorcycle rental, touring, and travel assistance company EagleRider estimates that dealers will purchase more than 50% of EagleRider’s fleet through the mobile version of its online marketplace, EagleRider Dealer Exchange (ERDX). The company was inspired to create the mobile app after observing an uptick in mobile usage on the consumer side of the business.

“About three years ago we started noticing we got more searches and rental and tour bookings from people on mobile apps,” Chief Executive and Co-founder Chris McIntyre told Powersports Finance. “So mobile accounts for over 50% of our [consumer] content searches and bookings.”

Through ERDX, dealers can shop for certified used Harley-Davidson Inc. motorcycles from EagleRider’s rental fleet. The mobile app allows dealers to see the price, model year, mileage, service records, and any damage the bike has. EagleRider launched the mobile version of the online store in June and saw a strong response from its dealer base.

“Every bike that was listed was sold, so we are happy about that,” McIntyre said. “It’s been really well received by the dealer network because it’s just simplicity. The only thing we get feedback on is ‘give us more inventory and give us more content.’”

As part of a partnership with Harley-Davidson, the bikes are first made available to Harley dealerships and, after a period of time, will open up to all dealers.

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