Motorcycle rental company EagleRider forged a partnership with route-planning app Rever to build a larger customer base, Erik Severson, director of business development at EagleRider, told Powersports Finance.
Traveling riders can rent a motorcycle from one of EagleRider’s more than 200 locations nationwide and then utilize Rever to plan their trip in an unfamiliar area.
Through the Rever mobile app, users can locate trails and racetracks, create custom travel routes, and track their progress. Additionally, the app offers GPS and social capabilities, allowing riders to connect with other users. Some features, such as downloading offline maps, are only available to Rever Pro subscribers.
Additionally, the partnership will broaden each company’s audience. Rever members will find out about EagleRider’s subscription and rental services, and EagleRider customers will learn about the Rever app’s mapping and idea-sharing platform, Severson said.
EagleRider expects the partnership to grow its number of users, though the company does not have a specific goal. The partnership will help bring more riders to the road, which benefits the whole industry, Shawn Fechter, vice president of brand experience for EagleRider, told PSF.
“Our role is to add an experiential layer to the industry by allowing riders to put a bike in their suitcase, as we like to say,” Fechter added. “More opportunities to ride means more engaged riders, which, of course, generates revenue for manufacturers, apparel companies, parts suppliers, and experience providers like EagleRider.”
EagleRider and Rever are offering discounts to incentivize members to join both services. A Rever discount code will waive the $29 initiation fee for new Club EagleRider members and offer extra free rental days, which can be saved for as long as two years, according to a press release.
Current Club EagleRider members will be offered a 50% discount on their initial Rever Pro memberships.