EXCLUSIVE: Yamaha Opens Card Program to Other Brands, Used Vehicles


Photo by William Hoffman / Royal Media Group

Yamaha Motor Finance Corp.’s credit card program now includes the ability to finance nearly all powersports brands and used vehicles up to seven years old — for a limited time.

The expanded program was launched Feb. 1 and is valid through March 31, according to a document shared with Powersports Finance.

It is not stated, at this time, if the program will be extended beyond the end of March. Yamaha did not respond by press time, however, information in this story will be updated accordingly upon response.

Consumers can finance used motorcycles, scooters, side-by-sides, ATVs, personal watercraft, and snowmobiles. Eligible brands for those vehicles include Yamaha, Harley-Davidson, Honda, Kawasaki, Suzuki, Can-Am, Sea-Doo, Ski-Doo, Arctic Cat, BMW, Polaris, Victory, KTM, Triumph, Indian, Ducati, and Piaggio/Aprilla, according to the document.

Previously, the credit card only offered the ability to finance new Yamaha brand vehicles.

Along with the expanded program, Yamaha also launched special incentives, including as low as 7.99% APR for up to 48 months, and as low as 9.99% APR for 60 months.

Yamaha Motor Finance has been looking to leverage the credit card program to move into the direct lending space, Executive Vice President and Chief Operating Officer Jeff Young told Powersports Finance in December.

The credit card program allows the captive to form direct relationships with customers, Young said. In the past, Yamaha buyers were actually customers of the bank or a revolving credit provider, such as Capital One Financial Corp.

Most captives, particularly those that don’t offer credit cards, are indirect lenders, Young said. “So what we are excited about with the card is being able to move closer to the consumer.”

Cypress, Calif.-based Yamaha Motor Finance first piloted the credit card to select dealers in California, Florida, and Illinois on Sept. 22, before rolling it out nationwide to all authorized Yamaha dealers on Nov. 1.

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