Former EagleRider Vice President of Operations Chris Clovis took up an equity stake in two dealerships, Freedom EuroCycle Las Vegas and Freedom EuroCycle Reno, with a goal to elevate the dealerships to a more “sophisticated” level, Clovis told Powersports Finance.
Clovis serves as owner and operator of both dealerships, but is working out of the Las Vegas location, effective Aug. 16, he added. He will replace the original owners of the dealerships, Mark and Brad Yuill, who are set to retire this year after 44 years in the business, Clovis said.
Clovis’s top priority is to leverage his management experience from EagleRider to elevate the EuroCycle dealerships from “mom and pop stores” to “more sophisticated and modern” dealerships, starting with securing a captive finance partnership, he said. The captive will allow Freedom EuroCycle to offer more subprime and pre-owned vehicle options to consumers.
While Clovis has prior experience with in-house financing — EagleRider’s wholesale and retail finance arm, EagleRider Finance — his goal at the Freedom EuroCycle dealerships is to focus on increasing their third-party lender partnerships, he said. The dealerships currently work with three third-party lenders — MB Financial, FreedomRoad Financial, and Sheffield Financial — and has plans to “double that number by the end of September,” he added.
Freedom EuroCycle offers new and used motorcycles and scooters — including Triumph, MV-Agusta, Aprilia, Moto Guzzi, Piaggio, and Vespa brands — as well as off-road Arctic Cat vehicles.