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Harley-Davidson Adds Rental Option to 120 Dealerships Through Partnership

  • Matthew Wood
  • August 9, 2018
  • OEMs

Through its partnership with rental company EagleRider, Harley-Davidson Inc. has activated more than 120 dealerships as rental locations, the companies announced in a press release.

Harley-Davidson and EagleRider formed a partnership in May 2017 in which EagleRider exclusively offers current model year Harley motorcycles for its touring and large cruiser segments. Additionally, consumers can arrange EagleRider’s rental, travel, and tour experiences through Harley-Davidson dealerships.

“After rounding the corner of an incredible first year, we are thrilled that our partnership with Harley-Davidson continues to produce great results for our industry,” Chris McIntyre, chief executive and co-founder of EagleRider, said in the press release. “Our companies have been consistently delivering exciting rides for consumers through the largest connected network of motorcycle rental locations in the U.S. We look forward to bringing more dealerships on-board as our network expands.”

Every Harley-Davidson/EagleRider dealership can offer riders guided tours, daily rentals, and membership opportunities to Club EagleRider, the touring company’s membership program.

The alliance plans to add 700 Harley-Davidson dealerships eventually. Currently, participating dealerships are nationwide, and consumers can tour popular motorcycle destinations such as Route 66 and the Pacific Coast Highway.

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As Associate Editor of Powersports Finance, Matt Wood reports on the latest developments and trends of the powersports finance world, from innovation to new partnerships. He's also a movie/TV show buff and is willing to argue about Lost anytime. Former bylines include Scout Media and CinemaBlend.

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