American Honda Motor Co. and Forever 21 have teamed up to launch a new clothing line for men and women to bring official Honda-branded merchandise to the clothing brand-retailers stores, the companies announced this week.
The exclusive collection are ’80s- and ’90s-inspired, with bright colors, patterns, and images of model names of Honda’s motorcycle line.
To kick off the project, Honda and Forever 21 opened an Instagram contest, offering one winner a new CRF250L motorcycle. Participants have been asked to post an Instagram photo of themselves wearing an article of clothing from the F21xHonda collection, tagging Honda and Forever 21 in the post.
“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” Mike Snyder, senior manager of Honda Powersports Marketing, said in a company press release. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”
The F21xHonda attire is available in stores throughout North America and online at Forever21.com.
Check out the video about the new collection below: