HorsePower Financial Debuts Website Upgrades


HorsePower Financial Services upgraded its website as part of a push for a more digitized platform and modernized look, Vic Perz, director of marketing, told Powersports Finance.

The upgraded site was developed in-house in January, and includes modernized graphics and a new dealer portal. The portal will allow dealers to access financial education literature on LifeStyle Lease, HorsePower’s zero-money-down finance option, with terms between 12 and 48 months, on a preowned Harley-Davidson motorcycle, Perz said.

The company is also in the process of adding off-lease motorcycle inventory into the portal. “We will begin uploading off-lease inventory in the next 30 days, and from there it will be an ongoing process,” Perz said.

HorsePower Financial Services offers leases to consumers in the prime market and currently works with 40 dealers, Ray Phipps, chief executive and founder, told Powersports Finance. The company reported a 200% increase in year-over-year lease originations for 2015, Phipps added.

Earlier this month, HorsePower relocated its corporate headquarters in Lebanon, Ohio, in response to the growth of its dealer network and an increase in con­sumer demand. “The higher Fico Harley-Davidson customer is looking for flexibility, and the demand for that flexibility required us to almost quadruple the number of square feet that we are using,” Phipps said.

This story originally appeared in Auto Finance News Update. Subscribe to receive more exclusive stories in your inbox. 

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