Indian Motorcycles is getting into the rental business with Indian Motorcycle Rentals, the company announced.
The program enables consumers to rent 2019 model year Indian motorcycles for as short as four hours or as long as several weeks. Indian Motorcycle Rentals is available at 9 dealerships in California, Georgia, Missouri, Tennessee, Texas, and Virginia. The company plans to expand the rental program to more dealerships throughout the year, according to a press release.
Participating dealers will have rental fleets with various models, such as the Scout, Chieftain, Roadmaster, and Springfield Dark Horse. The rental fleet will be updated every 12 to 18 months to include the newest model year. The base price for a rental ranges from $149 to $199 per day, depending on the model.
Indian is managing the fleet directly with each dealer that offers rentals, Reid Wilson, Senior Director of Marketing and Product Development for Indian Motorcycle, told Powersports Finance. The approach differs from Harley-Davidson’s rental program, which is managed by EagleRider.
The decision to offer a rental program is likely a positive move for the OEM, BMO Capital Market Analyst Gerrick Johnson told PSF. “It’s a good way to introduce the bikes to new riders and get people more affiliated with the brand.”
Consumers can reserve a rental ahead of time by visiting the participating dealership’s website. A motorcycle license is required to rent the bikes. Insurance is included in every motorcycle rental fee. In addition to helmets, riders are required to have additional safety gear including long pants and close-toed shoes.