Industry experts to speak on attracting millennials at Powersports Finance Summit

Executives from Bank of America, LightStream and Riders Share will weigh in on how to attract millennial riders to the industry, in a session at Powersports Finance Summit 2019.

The conference will take place Oct. 23-24 at the Hilton San Diego Bayfront. Register now at and save with early registration rates ending this Friday, September 6.

Jermaine Johnson, senior client manager at Bank of America; Todd Nelson, business development manager at LightStream; and Guillermo Cornejo, founder and chief executive of Riders Share, will discuss how lenders can appeal to a younger generation of riders. The trio will hone in on developing financing programs for consumers with limited credit histories and using mobile technology to reach more consumers.

LightStream is the online lending division of SunTrust Bank. Nelson has more than 20 years of experience in consumer lending and has led marketing departments and partnership programs for SunTrust, Capital One, and Bank One. Additionally, he has worked with startups and fintechs, building on- and offline marketing channels, strategic partnerships, direct marketing and business development functions.

Cornejo founded Riders Share, a peer-to-peer motorcycle rental company, in 2014. Previously, he was the manager of collection strategy and analytics at Hyundai Capital America. He has also held roles at GM Financial and Nissan North America.

Headquartered in Charlotte, N.C., Bank of America has a $2 billion RV portfolio. Johnson previously told PSF that the lender was seeing an increase in millennials purchasing RVs.

The panel, titled “Eye on the Future: Attracting Millennial Riders,” will take place Wednesday, Oct. 23, at 4:00 p.m.

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