Innovative Scooter Subscriptions Offer More Options for Consumers

A motorcycle may make for a good way to get around on the open road, but for riders who live in urban areas, it isn’t always as beneficial due to stop-and-go traffic caused by the number of vehicles on the street.

Public transit and ridesharing can be seen as more convenient modes of travel, but another option that’s steadily popped up are scooter subscription services. Typically through the company app, users can locate motorized scooters and rent them for a certain period of time. When they are finished, the scooter becomes available for another user.

A few of these services have launched in recent months with targeted debuts in a single city. While they share the same basic function, the services do differ from each other in key ways.


Scoobi is an electric scooter mobility rental service that launched in Pittsburgh in June with a fleet of 100 dockless vehicles. The service launched in the city with the goal of providing a low-cost way to travel.

What makes Scoobi unique is its parking structure. Once the ride is complete, users can take the scooters to designated charging stations located inside parking garage spots at Pittsburgh’s East End. Users can also use the app to find “blue zones,” which mark where they are allowed to park the vehicle once finished.

Renting a Scoobi scooter costs $5 for the first 20 minutes and $0.20 per minute after. The scooters come equipped with a lockbox that contains two helmets and has phone charges mounted on the handlebars for iPhone and Android users to charge their phones while riding.


The Spain-based subscription service, Muving made its U.S. debut in Atlanta, Georgia earlier this month.

Unlike other scooter subscriptions which get vehicle fleets from third-party manufacturers, Muving is its own OEM. The scooter technology comes from the Muving Ecosystem, which consists of manufacturer Tarrot; SKULLY Technologies, a manufacturer of augmented reality wearable gear; and Sensefields, who provides technology to help cities detect and process traffic data.

Through the Muving app, Atlanta users can find an available scooter to rent. The electric scooters come with two helmets for a rider and passenger and can reach up to 30 mph with a range of up to 45 miles before needing to be recharged. Rather than set up charging stations, Muving has a team that monitors the scooters remotely and changes the battery manually between uses. 

The company offers a 30-minute free ride to introduce new riders to the vehicles and service. Afterward, users are charged $0.35 per minute. For $0.15 per minute, consumers can hold the vehicle in between uses.

My City Rides

Launched in Memphis Tenn., My City Rides is a non-profit with the mission of getting employees to work on time.

The company partners with employers who recommend the service to an employee who has trouble commuting to work due to public transit. If the rider qualifies for the program, My City Rides provides a $2,899 SYM Fiddle III 200i scooter, driving instructions, insurance, maintenance, and apparel.

The rider is charged $3 a day for the scooter, which is taken out of their paycheck. My City Rides is $0.50 cheaper than a Memphis bus. The contracts for riders last 36 months, which makes the total cost of the program about $3,300.

My City Rides has a dozen scooters in the fleet; it plans to roll out 100 more in the next 12 months.

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