LotVantage, a Tampa, Fla.-based powersports solutions provider, promoted Jim Jabaay to vice president, effective May 16, and with his promotion comes an increased effort in helping dealers with social media and content management, according to Jabaay.
Jabaay first joined the company in late 2014 as the vice president of marketing and sales. He brings several years’ experience working in the auto and powersports industry to his new role, including his most recent positions managing sales teams at Dealertrack and Manheim Auctions.
Jabaay’s top priority in his new role is to “support our dealerships through every vertical in the space through our partner network and direct to our dealer base,” he told Powersports Finance today. He will also help more dealers expand their digital marketing footprint and social-media presence.
“We created a platform that is big into the content management side of dealerships, to have presence management on their social-media pages, and that will be our biggest growth as an organization over next six to 12 months,” Jabaay added.
“Financial institutions could capitalize on social media through their dealer partners by co-branding special finance term deals on powersports,” he said. “Many social channels, like Facebook, can give good insight into the target advertising audience and advertise further down the funnel in the purchasing decision.”
LotVantage currently works with more than 1,200 powersports dealers, which accounts for about 30% of the company’s dealer base. LotVantage systems include the ability to accept credit applications as a form of lead generation, and the company also helps dealers list and manage their inventory on eBay and Craigslist. Earlier this year, LotVantage partnered with eBay as its preferred software provider for online merchant listings.