Lenders, Dealers to Discuss How to Strengthen Relationships at PowerSports Finance 2018

A panel of top lenders and dealer managers will discuss how to build strong relationships with each other during an Industry Roundtable entitled “Improving Lender-Dealer Relationships,” at PowerSports Finance 2018.

The conference will be held at the Omni Fort Worth on November 6-7. To register for the event, click here.

“Improving Lender-Dealer Relationships” will take place on the first day of the conference, starting at 4 PM. It will be followed by a cocktail reception, where industry professionals can mingle and network while enjoying a cool drink.

The panelists include Ben Donnarumma, managing director of American Cycle Finance; Kristi Mercier, director of operations at ThunderRoad Financial; Chase Vance, regional operations manager of Freedom Powersports; and Brad Van Horn, owner of Buy Your Motorcycle.

The four industry experts will discuss a variety of topics surrounding lender-dealer relationships, such as the benefits of promoting finance earlier in the sales process to boost sales, best practices, tools for mitigating fraud, and tips for building a strong relationship.

Ben Donnarumma has over 30 years’ experience in the powersports and auto business having built five dealerships as well as a subprime finance company.

Kristi Mercier has been with ThunderRoad Financial since 2014 and she was formerly at Harley-Davidson Financial Services for six years where her duties included leading the Fraud Risk Team for Underwriting.

Freedom Powersports is a dealership group with 14 locations across three states where Chase Vance is responsible for the development of stable operations within a dealership and developing strategies for a high performing sales and financing departments.

Brad Van Horn has 15 years of experience working in powersports dealerships and founded Buy Your Motorcycle, a dealership that concentrates on used Harley-Davidsons and deep subprime credit.

For more information on the event, visit

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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