Electric motorcycles are increasingly becoming a means to grow ridership.
For the past 13 years, OEM Zero Motorcycles has seen technology innovations and ridership of e-bikes grow. Neal Saiki, a former NASA engineer, built the first Zero motorcycle in his garage so that he could quietly drive dirt bikes in his backyard without disturbing his neighbors. Since that prototype, the Zero mission has evolved from “’Don’t call the cops’ to something a little bit more advanced,” Chief Executive Sam Paschel told Powersports Finance.
Since Zero was founded in 2006, the company has seen two-wheel and four-wheel electric vehicle sales growth across the industry. “In 2011, which is full five years after we started, the total number of plug-in vehicles of all types sold in the United States was about 18,000 units,” Paschel explained. “Last year, it was over 360,000 units, and it’s growing this year at about a 25% rate in North America and 40% rate globally as far as electric adoption.”
With OEMs such as Harley-Davidson, Ducati, and Triumph developing their own electric motorcycles, the vehicles seem poised to enter the spotlight. In this episode of Plug In with Powersports Finance, PSF chats with Paschel about the growing prominence of e-bikes, why the vehicles are vital in capturing new riders, and what sets a Zero bike apart from competitors entering the space.