MIC CEO Tim Buche to chart future of powersports industry

Motorcycle Industry Council President and Chief Executive Tim Buche will open the 2019 PowerSports Finance Summit with an analysis of the state of powersports finance.

The conference will take place Oct. 23-24 at the Hilton San Diego Bayfront. Register now at and save with early registration rates ending this Friday, September 6.

Buche will provide attendees with insights from data collected by the Motorcycle Industry Council. In the presentation, Buche will discuss consumer demographics, buying preferences and originations trends; industry outlook by vehicle segment; and give an inside look at changing powersports finance offerings and credit performance.

As president and chief executive of the MIC, Buche oversees the organization’s efforts to preserve and promote the powersports industry. The MIC is a national trade association supporting motorcyclists in the U.S. by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, accessories, and related goods and services. Buche is also president and CEO of the Recreational Off-Highway Association, the Specialty Vehicle Institute of America and the Motorcycle Safety Foundation. After 23 years in those roles, Buche will step down Nov. 1 and shift into a consulting position. Erik Pritchard, president of the Specialty Vehicle Institute of America and Recreational Off-Highway Vehicle Association of America, will become CEO of all four organizations.

The panel, titled “Powersports Finance Industry Outlook for 2020 and Beyond,” will take place Wednesday, Oct. 23, at 1:15 p.m.

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