The Motorcycle Industry Council has hired Corey Meyerson — former director of partnerships at MX Sports Pro Racing — as membership advisor, the organization announced in a press release.
As membership advisor, Meyerson will be responsible for helping to recruit and maintain members using her years of experiences developing strong relationships with sponsors, vendors, media, and others across the industry. Meyerson has held many positions in motocross programming, having worked for NBC Sports Group and ESPN.
“Corey will give our membership division a boost of new energy,” said Tim Buche, MIC president and chief executive. “The rapport she built with aftermarket and trade businesses will not only help the MIC recruit and retain members, it will also help foster a common purpose and beneficial relationships among all our members. ”
Previously, Meyerson oversaw NBC Sports coverage of the Lucas Oil Pro Motocross Championship Series with MX Sports Pro Racing. Her responsibilities included evaluating weekly race programming, series merchandising, and managing events and experiential marketing initiatives. She also worked on maintaining relationships with vendors.
“I see tremendous potential for membership growth at the MIC, making this such a thrilling time to join the association,” Meyerson said in a press release. “I’m eager to start on ideas I have for programs that could help recruit new members, and that would excite existing members. I know I can help the MIC build dynamic and successful relationships within the industry that will benefit all.”
Meyerson joins MIC at a time when promoting the powersports industry is a crucial method of attracting new riders to combat lower vehicle sales. The MIC, in conjuncture with the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association, has been working with the U.S. Department of the Interior to promote legislation and policy reform to enhance the outdoor recreation economy. The Department of Interior released a video promoting powersports recreation in June.
Rather than move to one of the MIC’s main offices in Irvine, California or Washington, D.C., Meyerson will remain in Knoxville, Tenn., for the time being, due to its location making for easier travel to member offices in central and eastern regions of the U.S.