MotoLease LLC plans to use a newly acquired 12,000-square-foot office for quarterly, two-day dealer training seminars beginning in the first quarter of 2017, said Managing Partner Emre Ucer.
The subprime leasing provider will maintain its current 10,000-square-foot office space but house the seminars in the new building, Ucer said. Even dealers not partnered with MotoLease can attend, and MotoLease will cover their hotel accommodations and dinners.
“We absolutely agree that dealers need more training and better understanding of the [finance] processes,” Ucer said. “I think the problem is that everybody is bombarding the dealer with too many documents, so the dealer is tired of receiving more documents and more paperwork, but they don’t have the time to go over and read everything in detail.”
Not many lenders take the time to go over the paperwork and explain the process to their dealers, Ucer added. “The industry needs more of that [training],” he said. “We are not just doing this to help the industry, we are hoping this is going to help us create some brand loyalty.”
The first day of seminars focuses on the MotoLease financing process and the second day us centered around service providers, who will also attend. “These are verticals that have nothing to do with us, but we want to make those part of the training as well because dealers don’t have the time to go to each of those separately,” Ucer added.
Separately, MotoLease plans to launch a mobile app for dealers in 1Q to streamline the onboarding process, which is currently manual, Ucer said. The company is looking to take the process paperless.