MotoLease LLC has shifted its focus to providing additional dealer support, following the launch of a new lessee portal and My MotoLease mobile app, according to Emre Ucer, MotoLease’s managing partner.
MotoLease recently increased its dealer support team by four members to improve its response time to dealer inquiries, Ucer said. The company makes loans for 1,000 authorized dealers and adds 30 to 50 new dealers to its network each month, with plans to add two more dealers this week.
“We expect to increase dealer penetration by 50% annually,” he said. “We need more people [dealer support staff] because the network is growing at such a rapid pace. The number one thing dealers want is a quick response time — that’s very important for them. By adding more bodies to our support team, we hope to accomplish that.”
The company’s top priority now is to provide “excellent support for our dealers via all channels — including online, chat, phone, email — and basically be available for dealers when they need us,” Ucer said. “We improved a lot in last few months, and we will continue to improve on that.”
MotoLease has “several new product lines” in the pipeline to assist that effort, Ucer told Powersports Finance, but declined to comment on what the new products entail.
The Los Angeles-based lender’s My MotoLease app — which launched in May — was designed to provide a more user-friendly experience for consumers. In addition to providing consumers the ability to check payment history, make a payment, and receive instant payoff quotes, the app also provides a dealer locater option to help borrowers find the “nearest brick-and-mortar dealerships,” according to a company press release.
The app — implemented by NetSol Technologies Inc.’s mAccount for mobile payments and processing — should create “more repeat business” for MotoLease’s dealer partners, Ucer said. The app provides dealers with a powerful backend system to engage customers, reduce the number of inbound calls, and improve turnaround time for repayments, according to the release.
“From a business standpoint, the application is expected to help improve cash flow, as customers make timely, verified payments through the application, while reducing our call center costs,” Ucer said in the release. “It also gives us another channel to inform customers about current and upcoming promotions.”