The website is a “nationwide classifieds website for MotoLease dealers for new and used motorcycles,” Mitch Palm, MotoLease’s marketing coordinator, said during the leasing provider’s dealer training seminars yesterday. Other powersports and marine units, such as boats and ATVs, will also be on the website.
UsedMotorcycles.com will only feature inventory from MotoLease-affiliated dealers, he added. Visitors can browse the live-inventory — which is updated daily at midnight — and be pre-qualified for a lease instantly.
“[The website] enhances dealer exposure and it’s entirely free for dealers to put their inventory on,” Palm told Powersports Finance. The website is set to launch in two to four weeks with approximately 100 dealers on the website and more than 13,000 units of inventory. MotoLease projects to have 200 to 300 dealers on the website by yearend, Palm said.
Additionally, MotoLease will invest in search-engine-optimization and possibly search ads in order to build awareness for the new website — potentially rivaling other motorcycle shopping websites like Cycle Trader.
Maurice Salter, co-founder of MotoLease, will sit down for a fireside chat at PowerSports Finance 2017. Salter’s fireside chat will be followed by a panel entitled “Credit Trends in Powersports Finance,” which will offer insight into current origination trends and an outlook on credit performance.
Other sessions include: Finding Loan Growth Amid Increasing Competition, F&I Dos and Don’ts, and Regulatory Compliance Update.