Motorcycle OEMs Meet Demand for Cheaper Models

canstockphoto28487268Yamaha, Kawasaki, and Honda are leading a recent trend among powersports manufacturers by releasing new motorcycle models — sometimes the “exact same models” — for cheaper, said Brett Boyer, market data analyst at NADAguides.

“Usually, new models would increase by about $200, but this is kind of a weird year,” Boyer told Powersports Finance. “We see multiple manufacturers doing that. It’s an attempt to attract a new demographic, like first-time drivers.”

An increased number of cheaper new models in the market certainly pressures the value of used vehicles, Boyer said, but the move also indicates higher demand from consumers. The trend seems to be spreading fast in the motorcycle segment, but that doesn’t necessarily translate to the rest of the powersports industry, specifically side-by-sides and ATVs, Boyer said.

Several motorcycle and powersports manufacturers are offering rebates and low-interest loans through Labor Day, via their preferred lenders. Kawasaki, for instance, is offering special deals through Sheffield Financial and Synchrony Bank.

For more content like this, register here for the upcoming Powersports Finance 2015 conference, October 21 at Wynn Las Vegas. 



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