OEMs amp up promos in November

OEMs such as Polaris, Honda and Suzuki were more aggressive on promotions for current model year vehicles in November, according to a report BMO Capital Markets provided Powersports Finance.

While current model year promotions on Polaris side-by-sides were less aggressive with finance offers, the OEM had larger rebates in November. For example, the RZR had 3.99% financing with a $500 rebate compared with 2.99% financing and a $300 rebate year over year. Additionally, current model year Rangers were offered with a $1,000 rebate compared with a $300 rebate in November 2018.

Polaris was also more promotional with its Slingshot model. Current-year Slingshots had a $2,500 rebate or 3.99% financing, compared to the same financing rate without a rebate year over year. Polaris is running a “Treat Yourself” promotion that will award customers cash bonuses of up to $2,000 that are redeemable at Slingshot dealerships until Dec. 31.

Honda‘s November promotions were focused on all ATV models and current model year side-by-sides, which featured a $300 rebate and 0% financing for 12 months. Last year, side-by-sides sported a 3.99% financing rate, while ATVs had 0% financing.

Meanwhile, Suzuki’s “Cool To Ride” sales event began in November and was more aggressive for motorcycles but comparable for ATVs, according to the report. The OEM was offering up to a $1,500 rebate or 1.99% financing on current year motorcycles compared with 1.99% financing or up to a $1,000 rebate year over year. Suzuki’s current model year ATV promotions were 0% financing or up to a $1,200 rebate — unchanged from last year.

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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