Polaris, BRP October promos focus on rebates

OEMs such as Polaris and BRP focused on more substantial rebates on prior-model year vehicles in October promotions, according to a report BMO Capital Markets provided Powersports Finance.

Polaris offered 3.99% financing with no rebates on all current model year off-road vehicles. However, the OEM offered larger rebates on older model-year vehicles year over year, while providing less aggressive finance rates.

For example, the 2019 model RZR was offered with 3.99% financing and $2,500 rebates compared with 2.99% financing and $2,000 rebates at the same time last prior. The prior model year General was available with $1,200 rebates compared with $800 rebates year over year.

Heavyweight Indian Motorcycles also carried higher rebate offers. Prior model years were offered with 3.99% financing or up to a $2,000 trade-in offer, compared with 1.99% financing or a $1,000 rebate year over year.

BRP was likewise more aggressive on rebates for prior model year side-by-sides. The Commander model was available for $600 or $1,200 rebates, compared with $500 or $1,000 rebates year over year. The prior model year Defender was offered with $1,000 or $1,500 rebates compared with $800 or $1,300 rebates the year prior.

Meanwhile, Harley-Davidson’s October promotions were “scattered,” Analyst Gerrick Johnson wrote in the report. While some dealers had $0 down on all models and years, others offered 120% trade-in value for any non-Harley motorcycles and no payments on preowned motorcycles until 2020, as well as 10% off all pink-label products in support of Breast Cancer Awareness Month.

“Last October, Harley dealers were alternating between several promotions,” Johnson wrote. “The ones we saw most often were $0 down, 0% interest, and zero payments until 2019; an extended manufacturer’s limited warranty; or 2.99% financing for Riding Academy graduates. Pre-owned discounts were quite large last year with rebates up to $5,000.”

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