Polaris, BRP October promos focus on rebates

OEMs such as Polaris and BRP focused on more substantial rebates on prior-model year vehicles in October promotions, according to a report BMO Capital Markets provided Powersports Finance.

Polaris offered 3.99% financing with no rebates on all current model year off-road vehicles. However, the OEM offered larger rebates on older model-year vehicles year over year, while providing less aggressive finance rates.

For example, the 2019 model RZR was offered with 3.99% financing and $2,500 rebates compared with 2.99% financing and $2,000 rebates at the same time last prior. The prior model year General was available with $1,200 rebates compared with $800 rebates year over year.

Heavyweight Indian Motorcycles also carried higher rebate offers. Prior model years were offered with 3.99% financing or up to a $2,000 trade-in offer, compared with 1.99% financing or a $1,000 rebate year over year.

BRP was likewise more aggressive on rebates for prior model year side-by-sides. The Commander model was available for $600 or $1,200 rebates, compared with $500 or $1,000 rebates year over year. The prior model year Defender was offered with $1,000 or $1,500 rebates compared with $800 or $1,300 rebates the year prior.

Meanwhile, Harley-Davidson’s October promotions were “scattered,” Analyst Gerrick Johnson wrote in the report. While some dealers had $0 down on all models and years, others offered 120% trade-in value for any non-Harley motorcycles and no payments on preowned motorcycles until 2020, as well as 10% off all pink-label products in support of Breast Cancer Awareness Month.

“Last October, Harley dealers were alternating between several promotions,” Johnson wrote. “The ones we saw most often were $0 down, 0% interest, and zero payments until 2019; an extended manufacturer’s limited warranty; or 2.99% financing for Riding Academy graduates. Pre-owned discounts were quite large last year with rebates up to $5,000.”

Matthew Wood

Matt Wood is the Associate Editor of PowerSports Finance, where he is responsible for covering all the latest news, trends, and innovations with powersports lenders and dealerships. Previously, Matt was a writer for Auto Finance News before switching full-time to PowerSports Finance. He is also an experienced entertainment news writer covering pop culture, movies, and TV shows. Matt received his Bachelor’s degree in Communication from Rowan University in New Jersey.

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